上海洗浴论坛

Commercial new energy vehicle experience store into Shenyang large shopping new "standard" center

In recent days, the reporter found that more and more car brands were opened in the shopping center when visiting Shenyang major shopping centers.

These car brands are in new energy vehicles, and they have been in the shopping center to be new and high-end 上海后花园1314最新 large shopping centers. It is understood that this year, in the "three giants" in China, the Xiapeng Automobile Plan increases the number of sales outlets to more than 300; the ideal state will expand the store to 200;, it will open 20 NioHouse (Jimei Center) and 120 NiOspace (essential space).

Among them, most experience stores will choose to enter the mall.

Why does the shopping center tend to introduce new energy vehicles? Why is the new energy car tend to open an experience store at the mall? Take the initiative: Where can users drive the store than the traditional car brand in the remote suburbs, the new energy vehicle frequently, the experience store is located in the shopping center. The reason is, mainly in the "new species" of the new energy vehicle, although it is well known by the public, but for the vast majority of the car family, it is still not the first choice, naturally unable to count on the consumer driver dozens kilometers. Go to the 4S shop to explore.

Therefore, when consumers can’t take the initiative to turn their brands, they have to let the brand take the initiative to contact consumers. So where is the target guest group? Non-shopping mank is nest. Users of new energy vehicles are mainly concentrated in "85" "90" after "", willing to contact new things, value service experience and consumption quality, strong consumption, large amount of information accepted, there is a certain recognition of new rising consumer brands . Obviously, this is highly reliased with the guest group of the mall.

Perhaps, users who have purchases in the car will not include new energy vehicles into the consideration range, but since they visit it, they will be just curious, they can be just curious, and they can gradually occupy consumers, even Call purchase behavior.

"There is a user who has unintentionally discovered our experience shop when shopping. I only plan to go in, I didn’t expect to spend the experience in the test of the car consultant and personally test drive.

"It is the introduction of the staff of Vientiane City Store.

Such a situation is an example, but it also illustrates the possibility of random purchase to a certain extent.

Ideally car founder, CEO Li Xi once revealed in an interview: "The market share of urban market in the store will reduce 80% more than the city, and the existence of the experience store can greatly improve the sales volume.

"Improvement: Doing neighbor brands with luxury brands In the shopping center to enter by the target user, users also know the brand through the station, this process is mutual.

Taking Shenyang as an example, Tesla settled in the only shopping center is Vientiane City, and it is also a car to open the store in Vientiane City. It is a neighbor with Tesla. The next door is a luxury brand such as Maxmara, Bally, so Come, even if the consumer that is not known before, it has basically aware of this brand image.

In addition to the channels of Turn the mall as a potential consumer, some car brands also use their important bridges for maintenance and user relationships. Take the flight as an example, the next door store is divided into the space niospace and the awareness center niohouse. At present, only the two pre-space Niospaces are only available in Shenyang. According to the staff of the Weiben Store, Shenyang’s first Jimei Center niohouse will settle in Weinan Longhu Tianjie, the store area is about 1,000 square meters, in addition to the experience area, there will be a user club, 虹口区那里有水磨场子 covering the living space, coffee dessert , Private conference rooms, children’s play areas, can meet users’ leisure, business, social needs. "This is a new way of communication with users, through various user activities, letters and brands have become more and more deeply related.

"It is the introduction of the staff of Vientiane City Store.

Two-way rushing: Auto Experience Shop and Mall’s two-way choice of shopping malls can provide more traffic and more convenient experiences for new energy vehicles, and it also requires new energy vehicles to supplement the business, balance consumer experiences. By visiting the major shopping centers in Shenyang, the reporter also noted that in addition to the new energy vehicles, game consoles, electrical competitions, electronic products and other scientific 上海高级桑拿会所 and technological activities, gradually layout shopping centers, many shopping centers have opened up half of the floor constitutes a technology experience zone.

The purpose of the introduction of the mission is clear. It is clear that it is clear that it is hoped to expand the impact of consumers: the past shopping centers mainly focus on women consumers, and now give full attention to the needs and preferences of male consumers. satisfy.